Listening to the radio is one of the most personal forms of entertainment available to us. 70% of the people that listen are aged over 35. I created a series of products that would encourage younger people to tune into their local radio station. I created a range of posters that were made to make community radio stations seem appealing.
Sheffield Live, the local station near me, has to pay £9K a week to stay open, and they lack any funding. I was trying to change this and raise money for them.
These screen printed posters were put up around Sheffields City Centre and its surrounding areas.