I have a passion for cycling. I live in Sheffield, where it is massive. The Tour de France started here back in 2014, and it has produced some of the best downhill mountain bikers in the World, but whenever I asked any of the public about it, they all seemed to think it was stupid. 
To get a real understanding, I conducted a series of surveys to find people honest opinions about cycling. All of the answers were then painted onto my own bike, to create a moving visual data unit.